Why so many people sell with Jonathan Fletcher
We understand the importance of the decision to sell your property and the task of choosing the right agent to represent you. We believe that our job is not just to sell your property but to deliver a premium price that would otherwise be unobtainable.
Our Sales System starts with our five key philosophies:
- Our role is not just to sell your property, it is to deliver a premium price.
- The best price happens in the first 30 days on market. We put everything into that.
- There’s three key elements to it: enquiry, engagement, and competition.
- Know where your buyers come from.
- Sweat the details.
Our Sales System
Our role is not to sell your property, it is to deliver you a premium price.
We plan thoroughly to set strong foundations to build from.
- Goals
- Priorities
- Property details
- Neighbourhood
- Buyer concerns
The best price is invariably achieved within the first 30 days of entering the market.
Three key elements in achieving a premium price- generating buyer enquiry, engaging buyers at an emotional level and creating competitive tension.
We focus all our energy and resources on a achieving a premium price within that period.
Buyer behaviour
Buyer enquiry graph
The details really matter. Ensuring all elements of your property are attended to before entering the market can make or break a sale.
We sweat the small stuff on your behalf.
- Detailing
- Styling
- Furnishing
- Landscaping
- Building reports
- Strata reports
- Issue/resolutions
Choosing a marketing campaign that reaches all possible local and active buyers, as well as pinpointing potential passive and out of area buyers.
Establish an inspection timetable that works best for you and the property to maximise buyer viewings.
Essential elements
Photography / Floorplan / Copywriting / Brochures/ Signboards / Social Media / Database
Additional Assets
Video / National press / Local press / China Desk / PR
Maximising the price with competitive tension and respectfully guiding the sale to completion.
Methods of Sale
An auction is a public sale by a licensed auctioneer where a property is sold to the highest bidder. The three main advantages of selling by auction are:
Competitive Bidding
The auction process creates a sense of urgency and encourages competitive bidding. The competition of an auction heightens buyers’ emotions and their desire to ‘win’.
Timeframe
You are working to a fixed timetable, with the auction organised for a set date. The set campaign period restricts the timeframe during which you need to facilitate open houses, and building and pest inspections. Prospective purchasers must do their due diligence prior to auction day and be comfortable with the contract terms to bid for an unconditional sale.
Auctioneer
A skilled auctioneer can make a significant difference to your sale price. They create excitement, confidence and strong competition.
Private treaty listings are offered for sale with a set asking price. The three main advantages of selling by private treaty are:
Flexibility
A private treaty sale allows you time to consider offers by potential buyers and flexibility for negotiation without the time sensitivity of an auction.
Timing
As private treaty sales do not run to a set timeline, your target market have time to absorb and act on the marketing campaign. This allows the time for us to find the right buyer at the right price.
Feedback
A private treaty sale allows you to test the market for pricing feedback.
EOI gathers offers for properties without disclosing the price for which the client is prepared to sell. They are a form of a blind auction where the buyers can’t see other interested parties involved. It can often be used when the purchaser might be known to the client already and is trying to get the highest possible price from the buyer.
WHAT OUR CLIENTS SAY ABOUT US
We were impressed with Jonathan's dedication to the sale of our property. He is an excellent communicator and kept us updated at all times of the camp…
We were impressed with Jonathan’s dedication to the sale of our property. He is an excellent communicator and kept us updated at all times of the campaign. He is courteous and respectful and both understood our wishes for the sale, but also provided sound advice.
M Fesq
M Fesq
At all times I felt that Jonathan acted honestly, with absolute professionalism and diligence, to assist us to prepare the house for sale, through the…
At all times I felt that Jonathan acted honestly, with absolute professionalism and diligence, to assist us to prepare the house for sale, through the sale process and on Auction day. During the Auction itself Jonathan worked tirelessly with potential purchasers, and with us as vendors to effect a sale at the best possible price. I wouldn’t hesitate to recommend Jonathan to anyone who wants a highly professional and effective agent, who will act with integrity, and give you the advice you need, not just what you want to hear.
J Cole
J Cole
Thanks Jonathan. Your integrity, communication and patience made our sales process as stress free and effective as possible. Thanks for your guidance,…
Thanks Jonathan. Your integrity, communication and patience made our sales process as stress free and effective as possible. Thanks for your guidance, support and tireless work. You rock!
D Bourke
D Bourke
Jonathan is an excellent agent. He gave me good and honest advice to get my home ready to go to market and had a good plan on how to market and sell m…
Jonathan is an excellent agent. He gave me good and honest advice to get my home ready to go to market and had a good plan on how to market and sell my home. He knows the market and area very well and managed to get a buyer over the line with an offer that met expectations within 7 days. Which is a fantastic result in the current market.
A Eksteen
A Eksteen
We entrusting Jonathan with the sales management of our Development - Drift, comprising 8 residences. He provided a tailored and creative approach to …
We entrusting Jonathan with the sales management of our Development – Drift, comprising 8 residences. He provided a tailored and creative approach to selling. Always energetic and optimistic, Jonathan generated confidence and rapport with our development team as well as with the purchasers. We would recommend Jonathan to anyone selling their home and in particular to manage selling “off the Plan” or a development site.
T Luedecke
T Luedecke
We entrusted the sale of our unique waterfront Clareville home to Jonathan and he achieved a great outcome. Jonathan was professional in his approach,…
We entrusted the sale of our unique waterfront Clareville home to Jonathan and he achieved a great outcome. Jonathan was professional in his approach, yet delivered a very personal service. An excellent communicator, reliable and trustworthy. He worked well navigating the negotiation process with a number of capable buyers. It was a pleasure dealing with him on a regular basis during our campaign.
A Graveline
A Graveline
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